31 January 2008

"You've Gotta Have a Gimmick"

Luxurious Water?!

Even bottled water can be Most Excellent. Well, perhaps, very well packaged and as is my passion - very well designed! Stylish and sexy, here are the two latest frontrunners, "SEI" water and "Bling" water.


Sei water is the new most fashionable water on the block. In award-winning packaging that resembles a flask, one side is rounded and fits in your hand so it can be carried snugly. The other side features a raised logo with the company’s name wrapping around the bottle. Its flatness enables the small size to fit easily into a pocket or purse; the  large bottle can fit into a briefcase or sports bag.  The PET, (Plastic used for water bottles), bottle is available in 275 ml, 500 ml and 1 liter bottles and can be found at retail for $2.00 to $5.00. The bottle won the gold award in the beverage category in 2005 from the National Association of Container Distributors (NACD). According to the judges, the simplicity of the package, with no label, shows off the water; the cap has no added colorants to distract from the product; the flask shape is unique; and the smallest size has a slight curve for comfort in a pocket. Two years of development were required to create the containers. It’s not just an award-winning bottle: the taste of the natural spring water is sweet, pure and crisp. The water is drawn from the Catskill Mountains in New York, an old source rich in history .

Slightly over the top... here is "Bling" water. The Limited-Edition bottle, (shown above), is a corked 750 ml, reusable frosted glass bottle, exquisitely handcrafted with Swarovski Crystals.

Bling H2O is the inspiration of Kevin G. Boyd, Hollywood writer-producer. While working on various studio lots where image is of the utmost importance he noticed that you could tell a lot about a person by the bottled water they carried.

In Hollywood it seemed as if people flaunted their bottled water like it was part of their presentation. Whether the bottles had a cool shape or came from an exotic island, none truly made that defining statement. Bling H2O was fashioned to make that defining statement. The mission was to offer a product with an exquisite face to match exquisite taste. The product is strategically positioned to target the expanding super-luxury consumer market. Initially introduced to hand-selected athletes and actors, Bling H2O is now excitedly expanding it’s availability. Bling H2O has been featured at many recent celebrity events including the MTV Video Music Awards and television’s biggest event, The Emmys. 

Bling H2O is pop-culture in a bottle. But it's not for everyone, just those that Bling.