I like the advertising campaign launched by Ellington Ceiling Fans. Their concept, based on the idea of "elevating style" combines with the notion of comparing their fans to high fashion. As their latest advertisement states, "High fashion means more than creating something beautiful. It means creating something unique. And with each of our fans, you'll find our attention to detail rivals even the most haute couture gown. So go ahead, transform your ceiling into a runway." The photographs are a beautiful execution of this clever idea.