08 June 2009


This is very cool for those individuals who happen to have an iPhone. Paint manufacturing giant, Benjamin Moore has created an app for the iPhone called the "ben Color Capture". According to Benjamin Moore's website, Benjamin Moore has made color matching easier than ever with its new ben Color Capture iPhone application. Take a picture of anything that has the "perfect-color-you've-been-looking-for" with your iPhone, and with your new ben® Color Capture™ app, tap the "match" key. In just seconds, a strip of colors pop up under your photo with the closest paint color match highlighted. Give your phone a simple shake and your ben app will give you four coordinating colors that create a perfectly harmonizing palette based on your original color choice. Your color favorites can be saved and enlarged to the size of the iPhone screen for easier viewing.

The ben app let's you access the full spectrum color wheel, too, which you can expand or contract by fingertip control to zoom in on your whatever color interests you. Another tap and you'll have that translated into a Benjamin Moore color that's saved to your favorite file.
Once you've found that perfect color, you won't have to waste a minute getting started on your project; the app connects to your iPhone's GPS to locate your nearest Benjamin Moore retailer from wherever you're at.

Download your free ben Color Capture app from the AppStore Web site, www.apple.com/iphone/appstore ; search for ben and select to install. Then get busy capturing any color that catches your eye - anytime, anywhere.