It's a fan! The Dyson Air Multiplier fan works very differently to conventional fans. It uses Air Multiplier technology to draw in air and amplify it 15 times, producing an uninterrupted stream of smooth air. With no blades or grill this fan is safe, easy to clean and doesn't cause unpleasant buffeting. It is definitely worth checking out the Dyson website to learn more about this aesthetically pleasing and functional piece of equipment.